Every day hundreds of new web sites come on-line, as
companies, organisations, and personal web sites and go-live. The
principle of “If you build it they will come” is not
true when it comes to web sites and web traffic. Web site owners
must invest time, effort and sometimes money into promoting their
web presence on-line and also off-line. This investment is not
only to bring people to the web site but also to encourage web
site visitors to remain on the site and also make a purchase or
Keep your web site sleek and fast loading
Broadband, Broadband, Broadband – that’s what everyone thinks
will help their site be bigger and bolder than the competition.
The reality is for some countries with less developed digital
infrastructures that broadband is not as widely available as is
believed. Many users still use the old fashioned dial up, with
more major companies using ISDN connections. Visitors don’t want
to wait for long downloads, or sites which take a long time to
appear – only use large downloads where they are imperative to
your web sites message. If your web site does not appear within
15 – 20 seconds most visitors will leave the web site and go else
where. Having a sleek, quick loading website is essential.
Get listed on Search Engines, Web Directories and Related
Your 메이저 토토 should be fully optimized for the search
engines. Google is the Number 1 Search engine giving some
websites over 90% of their search engine traffic. You should
ideally be listed on Google, MSN, AltaVista, DMOZ (the open directory) and any related
search engines and directories in your country. Your web pages
should be search engine friendly, with all the relative META Tags
for keywords and descriptions.
If you find that your website is in a competitive area or
requires extra exposure at the early stages after the launch of
the website, then Pay-Per-Click may be a good idea. Systems such
as Google’s AdWords program allow you to specify which keywords
you are listed for, and how much you wish to bid for your click.
You can also specify how much you wish to spend per day and which
sites you wish to appear on. PPC is a great way to get targeted
traffic to your site but can be expensive in the long term.
Another technique is related links on website in your business
area. Therefore if you sell PC Software, having a link on a PC
hardware company in your country would be a very good idea.
However, try avoid the whole reciprocal linking with sites which
are either unrelated or are simply a big list of links, these
link farms are not usually a good idea.
Maintain a Professional Image
It simple – your web site should have a professional image in
order to portray your business image in a good light. Home made
web sites don’t usually look as good as one developed by a
professional web designer. By developing your site with a
professional look and feel, your business will appear to the
public to be well run and one which can be trusted. Also, part of
that professional image is that your website is constantly being
updated with the latest news, new products and services, and
special offers. Business websites should really avoid items like
visible web counters, Guestbooks and common clip-art – as these
are dated items which really do not reflect well in the B2B
Keep things simple and easy to use
Don’t make your web site overly complex. A website which is
difficult to use or difficult to navigate will result in poor web
site traffic and poor sales conversions. A professional web
developer will ensure that the web site visitors needs are put
first. The most critical information should be within 2 or 3
clicks from the main page – make it easy for people to buy from
By maintaining a consistent look and feel on the web site, users
can navigate the site, find the information. Flashing graphics,
rapidly spinning animated GIFs, badly contrasting background and
foreground text, MIDI files playing in the background – none of
these demonstrate a professional image and should be avoided.
Don’t start confusing your website visitors by using animations
or sounds just for the sake of it, only use these if they are
illustrating something on your web page.
Browser Testing – Maintains Uniformity
Before launching your website you should have it tested in all
the major browsers and on different types of computers. This
ensures the site looks the same on different platforms. For
example if you used a certain font on your website, this font may
not be available on somebody else’s PC, PDA or Apple – therefore
your website will look vastly different in this case. Also
certain browsers don’t follow the exact same rules for CSS Style
Sheets and this is another reason why testing is important.
Inform and Empower your website visitors
Content is very important on a website, however, if the
content is not well written, not informative or not up-to-date
people will not read-on and will possibly leave your web site. On
your web site, make sure your customers know exactly what it is
that you do, what products or services you offer and demonstrate
to them the benefits which you or your product/service can bring
to them. By keeping the content up-to-date you can also make sure
that web site visitors will bookmark or return to your site.
Allow your visitors to keep up to date : E-mail them
One marketing technique which really works is an opt-in e-mail
Newsletter or E-Zine. This allows you to keep in touch with your
web site visitors who subscribe via your website. In these E-Zine
Newsletters, you can offer information to subscribed visitors
relating to new product information, special offers, and the
latest news from your company. Newsletters are an excellent way
of driving quality traffic to your web-site, keeping your
customers informed on your success and to ultimately increasing
your on-line sales.
Target your market through your website
Make sure your web site is built with a target and a vision in
mind. Don’t try to be all things to all people. If you sell PC
Software, then your site should be aimed at this market. Know who
your market is and ensure that your web site is aimed to their
needs. Therefore if you are selling B2B then your website may be
different in appearance, style and content language than a B2C
aimed at teens. Also, if you sell different products, target each
product by placing the content on a unique section of your site –
don’t attempt to sell all your products on the one page.
Use Viral Marketing and use it well
Viral Marketing is a very powerful tool and you usually need
to do very little for this to work. Simply, this is where a
website visitor finds your web site and then emails the link to a
friend. This can then appear on your site as a “Send to a
Friend” section on your site. Web visitors will fill out
their email, name and possibly a short message and this
information along with a link to your web site will be sent to
the recipient email address. Done well this can add valuable
traffic to your web site and it can get your web address well
known and remembered in the right areas of the market. Other
ideas along this line include free downloads – all downloads
would be set up so as to have your logo and web address somewhere
on the downloaded item.
Analyze your website visitors.
By analyzing your web site visitors you can find out, who is
visiting, where they came from, how they found your site, what
web browser they are using, and what pages they found most
interesting. Web site analytics are very important to discovering
if your web site is working for you. If you constantly have low
traffic on the site, then something is wrong. You have to start
asking questions like … Are you on the major search engines?
Are you search engine optimized? Are visitors not progressing
past the first page?
There are some excellent free website analytics systems
available, such as Google Analytics, which at this time is by
invitation only. Basic system such as StatCounter or ShinyStat
can give some information on web site visitors, but if you have a
web server then your server may have a system such as Webaliser
or Analog Stats.
If you follow even a few of the above steps then you will be
after making a start on an improvement to your web site and its
marketing. None of the above steps are difficult to get in place.
If you don’t know how to do something, simply get a professional
to do the job for you.
Put simply, you should build a fast, clean, professional looking,
search engine optimized, easy to navigate web site with processes
in place to monitor web visitors, allow for newsletters and viral